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Social Media Content Manager – Chicago Only

By July 24, 2020

This position is ideal for someone who is creative and passionate about marketing, and has the ability to execute and strong attention to detail. A strong preference will be given to a candidate with an art background or who has a degree in Graphic Design, Marketing, Art, Photography, Creative Writing or a related field.

Responsibilities

Strategy

  • Play a critical role in defining and executing tgin’s social media strategies with a strong focus on visual channels such as Instagram, Facebook, YouTube, LinkedIn and Pinterest as well as the newsletter.
  • Create an annual plan for increasing followership and engagement within and across the organization’s social channels.
  • Set clear objectives through a social media plan focusing on brand awareness, conversion, customer retention, promoting sales and propelling the brand.
  • Develop and execute Social Media Ad Strategy

Editorial Calendar

  • Plan the monthly content calendar across Instagram, Twitter, and Facebook and produce a weekly content schedule that brings to life tgin’s brand narrative & personality.

Cross-Functional Initiative

  • Assist in enhancing relationships with the retailers by working with the marketing team to craft retailer-specific social content plans on owned channels.
  • Supply senior management with social media content/analytics for brand and corporate presentations as needed.
  • Work very closely with our marketing team to provide insights on what’s working, and what’s not on our social channels.
  • Work with Creative Coordinator to ensure strategic alignment and cohesive branding execution on all content and campaigns, including newsletter and social media networks
  • Work with marketing department (product development lead) to successfully launch products on social media and engage consumers

Analytics & Reporting

  • Provide weekly analytics reporting of social channel growth, engagement, reach, revenue and effectiveness of our social campaigns, with an emphasis on media and notable/verified interactions, to constantly evolve the calendar moving forward.
  • Drive social media landscape research to develop a competitive advantage for the tgin brand.
  • Provide ongoing consumer feedback (complaints, reviews on new formulas, feedback on products wanted etc.) to include in reports to management.
  • Stay abreast of algorithmic changes and social platform updates.

Community Management

  • Lead team of content creators to shape the voice of the brand across social media communities, which includes, but not limited to, Facebook, Instagram, and Twitter.
  • Manage efforts in building online reviews and reputation by leveraging positive client experiences and testimonials.

Budgeting

  • Manage social ad and content creation budget ensuring we optimize and spend wisely & find opportunities to invest in media.

Skills/Traits

  • Be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs
  • Be the eyes and ears for the team on what’s trending on social media. Take a broader POV beyond just hair care as to what are the relevant topics of conversation we should be taking a POV on.
  • Serve as a Social Marketing “Best Practices” expert for the organization – monitor and share trends in social media tools, applications, channels, design, and strategy

Qualifications:

  • Requires 2+ of Social media management experience preferably within the beauty industry
  • Proven personnel management experience with satellite teams
  • Passionate about Social Media and able to motivate and face challenging situations
  • Approach work objectives with a sense of urgency and passion, and a dedication to exceed performance expectations
  • Able to think through problem solutions, excellent problem solving skills
  • Analytical skills with an ability to clearly translate results into actionable insights
  • Strong business acumen, self-directed, and motivated
  • Strong interpersonal, facilitation, and negotiation skills. Ability to navigate through complexity
  • Outstanding creative and design aesthetic
  • Excellent written, verbal and presentation skills

COMPENSATION: TBD, but negotiable based on experience.

Please email resume and cover letter to tgincareers@gmail.com

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